Like every comic book in your store, your website should be designed in a manner that tells a story to the visitors and get them hooked to your site. Your website’s graphics should BANG! And the content must POW! It has to be engaging, featuring the well-defined description about each comic book on your shopping store. It has to be that store which easily attracts users and hold them with endless products to cherish.
And, for this website templates and theme that goes well with the motive of your business can help. For example, if your store comprises comic books of different genres like, mythology, action, romantic, humor, etc, you can get specific webpage designed for each with designated theme. You can have action theme for action comic books, and so on.
You can manually design your page or can customize the available pages. For making your comic online store a successful one, build it on the powerful eCommerce platform like, Shopify. After you have developed and designed your store, next is its local SEO.
You have your website, which is well designed filled with features that are admired and appreciated by users. But, what if it fails to reach out the potential customers? All your investments and revenue from the sales becomes doubtful.
It is here, Search engine optimization comes as a powerful tool that ensures the discovery of your product on numerous online channels. That means, SEO doubles your customer rate and this doubles the profit. Also, it helps you rank high in Google, which nowadays almost every business is trying harder to survive with.
There are many SEO tips that can help you get more revenue and optimizing your site for search engine results. Here are few local SEO tips to keep in mind to get ranked higher on Google, and thus enhancing the revenue. Make less use of video, images, flash and multimedia content as Google does not read flash. Leftmark is one such Digital Marketing Agency which excels in Local SEO.
But, in comics business, images are used more often, so use appealing images and attach ‘alt’ tag to every image that describes them. Also, refrain the use of too many images on the site, as it can make your site slower and slower becomes the rate of ranking on Google. Update your website with fresh content and add blogs that attracts more customers.
For example, on your action page where you showcase different action comic books, you can recommend customers with blog entitled ‘top five action books that can help your kid gain confidence’ or similar one to hold them to your site. It decreases the bounce rate of your site and hence makes it easy for Google to crawl your site. Avoid duplicate content and try to write posts by yourself.
Use Google Adword Keyword Tool and find out the valuable keywords for your entire website that has less competition and more searched by the visitors. Use descriptive URLs, unique page names and cross link sites. Get backlinks to your store from other more popular similar stores. This enhances your online authority and gives more credits to your site. Also, make use of anchor text linking to certain page of your website.
Once your website gets friendly with all the important SEO features, next is to share it on social media. You can share and post news about new comic books. Also, you can post the deals or discount on various products to direct the social traffic to your site.
Flourishing your local business in the era, where the lifeline of your business is in digital hands, your business needs to get well with many such hands. It is the era where, websites and mobile applications define your revenue and sales numbers.
More than anything else, being in the good book of all the online faces by marketing your products online is necessary and inevitable too. Your business requires a green signal from Google. And, for this you need to optimize your site through SEO techniques.